Digital Marketing Manager

Join Solos Smartglasses, a fast-growing leader in luxury and technology, pioneering AI-centric smartglasses designed to redefine how people interact with wearable technology. As a Digital Marketing Manager, you will drive innovative strategies to elevate Solos as a global luxury and technology brand, build online engagement, and expand ecommerce presence. This is a unique opportunity to contribute to the success of a high-tech, AI-driven consumer electronics product that blends cutting-edge innovation with sophisticated design. 

Responsibilities: 

• Strategic Leadership: Develop and execute digital marketing strategies to position Solos as a global luxury and technology brand, ensuring alignment with company goals. 
• Brand Positioning: Elevate Solos' presence in the premium consumer electronics space, maintaining consistent messaging and a luxurious brand identity across all digital channels. 
• SEO & SEM Excellence: Optimize digital visibility with advanced SEO tactics and manage SEM campaigns to enhance the global reach and drive qualified traffic. 
• Performance Advertising: Strategically plan and manage high-budget PPC campaigns to maximize return on investment and online sales. 
• Social Media Leadership: Lead engaging, high-impact social media campaigns to connect with target audiences, enhance brand loyalty, and drive traffic. 
• Email Marketing & Retention: Develop email marketing campaigns tailored to a premium customer base, focusing on engagement, retention, and repeat purchases. 
• Content Innovation: Oversee the creation of high-quality, visually engaging content that aligns with Solos’ luxury and tech-driven identity. 
• Analytics & Optimization: Leverage advanced analytics tools to monitor campaign performance and provide actionable insights for continuous improvement. 
• Team Leadership: Mentor and inspire the digital marketing team to deliver creative, data-driven campaigns. 
• Cross-Functional Collaboration: Partner with internal teams, including product development and sales, to ensure cohesive messaging and support for product launches and market expansion. 

Requirements: 

• Experience: 5+ years in digital marketing with a strong focus on luxury, premium, or technology-driven brands, ideally in the consumer electronics or wearables space. 
• Skills: Expertise in SEO, SEM, PPC, social media marketing, email marketing, and web analytics, with experience in luxury brand positioning. 
• Innovation: Proven ability to implement innovative, AI-driven marketing solutions that resonate with a global, high-end audience. 
• Tools: Proficiency in platforms such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, or similar tools. 
• Leadership: Demonstrated ability to lead and inspire a marketing team, with strong organizational and project management skills. 
• Education: Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).