Sr. Manager Market Intelligence

YOUR ROLE

This role involves analyzing market trends and economic indicators to provide strategic advice to management, with a focus on energy demand, customer behavior, and competitor strategies. Key responsibilities include conducting market analysis, generating insights, and developing strategies using linear and non-linear regression analysis. A strong educational background in statistics, marketing, economics, or business administration, along with experience in research institutes for pharmaceuticals, insurance, banking, and universities, is highly desirable.

Key Responsibilities:

1. Market Analysis: to analyze the impact of economic indicators on energy demand.

2. Insight Generation: to evaluate the effectiveness of marketing campaigns and to understand customer behavior trends.

3. Strategy Development: Use insights to inform pricing strategies and product positioning.

4. Competitive Intelligence: to estimate the potential impact of competitor strategies on market dynamics.

Required Skills and Qualifications

1. Technical Skills: Data Analysis: Ability to perform linear and non-linear regression analysis conceptually and interpret the results to inform marketing decisions, without a focus on specific software packages. Usage of Linear Regression Across Different Bullet Points.

2. Market Analysis: Use linear regression to understand how external factors such as policy changes or economic shifts might influence market demand.

3.Insight Generation: Apply linear and non-linear regression to determine the price sensitivity of different customer segments.

4.Strategy Development: Employ linear and non-linear regression insights to forecast sales under various market conditions and inform inventory planning.

Educational Background & Experience:

1. Bachelor/master/PhD (Preferred) degree in Statistics, Marketing, Economics, Business Administration or a related field with a solid foundation in statistical methods

2. Experience in research institutes for pharmaceuticals, insurance, banking, and universities is a plus