Assistant Marketing Manager

We are seeking a highly motivated and results-oriented Assistant Marketing Manager to join our dynamic team. In this role, you will play a key part in developing and executing integrated marketing campaigns across various channels. You will possess strong analytical and communication skills, with a passion for digital marketing and a proven ability to drive impactful results.

Key Responsibilities:

• Team Leadership: Provide guidance and mentorship to junior staff while reporting directly to the Head of Marketing and PR.
• Event Management: Oversee the planning, coordination, and execution of virtual and in-person events. Manage event logistics, vendor relationships, publicity, and post-event follow-up to ensure seamless execution, drive brand awareness, and lead generation.
• Strategic Partnerships: Build and maintain strong relationships with key influencers, industry partners, and other stakeholders. Develop and execute marketing campaigns to increase brand visibility and drive customer acquisition.
• Digital Marketing: Lead the development and execution of multi-channel digital marketing campaigns, including SEO, SEM, social media advertising, email marketing, and content marketing. Analyse campaign performance data and optimise campaigns for maximum ROI.
• Social Media Management: Develop and implement a robust social media strategy across all relevant platforms. Create engaging and high-quality content that resonates with target audiences. Monitor and analyse social media performance, identify trends, and adjust strategies accordingly.
• Campaign Analysis & Reporting: Track, measure, and analyse key marketing metrics, such as website traffic, conversion rates, customer engagement, and ROI. Prepare comprehensive reports on campaign performance and provide actionable insights.
• Cross-functional Collaboration: Work closely with sales, operations, and other departments to ensure alignment with overall business goals. Contribute to the development and implementation of integrated marketing campaigns.
• Project Management: Take on ad-hoc tasks and special projects as assigned, demonstrating flexibility, initiative, and the ability to manage various projects simultaneously while maintaining high standards.

Requirements:

1. At least 2-4 years of experience in a marketing role. 
2. Proven experience in planning and executing successful marketing campaigns, with a strong focus on digital marketing. 
3. Excellent project management, organisational, and time-management skills. 
4. Strong analytical and problem-solving skills with the ability to analyse data and draw meaningful insights. 
5. Excellent written and verbal communication skills. 
6. Proficiency in using marketing automation tools and social media platforms. 

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.