(Assistant) Sales Manager, B2B Food & Hospitality Exhibitions

ROLE SUMMARY:

The (Assistant) Sales Manager is responsible for revenue generation from new customers and existing customers (retaining and maintaining relationships, growing accounts and driving exhibitor attendance). The role needs to source and close new customers, manage select customer accounts & targeted on their retention. The role will focus on Food & Hospitality Exhibitions Events whilst developing flexibility to work across multiple brands if needed.

The role will be required to continually develop their Brand and industry knowledge through engagement both internally and externally at industry events.

PRINCIPAL DUTIES AND RESPONSIBILITIES:
 

• Revenue generation through booth sales, digital sales, sponsorship/ advertisement, and fully integrated packages for both new and existing customers across products and various revenue streams
• Generation of new business leads, through outreach to prospective clients, participation in industry trade shows, and market research
• Development of brand- and industry-specific information to boost and improve the performance of new business sales
• Lead on the onsite rebooking and customer retention plan throughout the year
• Liaise with the event and sales operations team with regards to available spots on the floor plan
• Use Salesforce System to adopt sales pipeline processes and maintain data quality
• Support overdue payment collection for accounts together with sales operations team
• Perform additional responsibilities as assigned

POSITION REQUIREMENTS:
 

• University Bachelor’s Degree from any discipline
• With 6-8 years sales or business development experience, less experienced will be considered as Assistant Sales Manager
• Digital-savvy, open-minded with strong resilience
• Experience in managing relationships with international customers across various regions and cultures
• Ability to negotiate effectively, and proactively handle and respond to customer objections
• Strong interpersonal, communication and interpersonal skills with a high level of enthusiasm
• Experience with MS Office & Salesforce CRM desirable
• Excellent command of written and spoken English.
• Occasional travel is required

This job description sets out the duties of the position at the time that it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of responsibility entailed.

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