Copywriter / Junior Copywriter

About Us

Branding Records is an award-winning creative agency that’s spent the last decade moving the needle for brand titans such as The Coca-Cola Company, Swire Properties, Ralph Lauren, Emirates, Lululemon, and more. Specialising in luxury, fashion, lifestyle, FMCG, tech, and more, our team thrives on creativity, innovation, and a deep understanding of the industries we serve. We are looking for a talented Copywriter / Junior Copywriter to join our team and help us deliver compelling, high-quality content that resonates with our diverse clientele.

Responsibilities

• Bilingual Copywriting: Craft compelling copy (English and Traditional Chinese) for various formats including ads, product descriptions, press releases, and more. Ensure all content adheres to the client's brand guidelines and voice and is free of errors and meets the highest quality standards
• Content Development: Develop detailed script for video content to ensure clear direction and purpose. Create engaging and original content for various platforms, including social media, blogs, websites, and email campaigns, tailored to our clients in luxury, fashion, lifestyle, FMCG, and tech sectors.
• Trend Analysis: Stay updated with the latest trends in digital marketing, social media, and industry-specific developments to ensure our content remains relevant and cutting-edge.
• Content Auditing: Regularly review and audit existing content to ensure it meets current standards and aligns with brand messaging. Identify opportunities to repurpose existing content across different platforms and formats to maximise reach and impact.
• Team Collaboration: Collaborate with the strategy team to brainstorm and execute content strategies that align with overall campaign goals. Work closely with designers to create cohesive visual content and ensure that all visual elements align with the overall content strategy.

Requirements

• 1 - 3 years of experience in content creation, preferably within the luxury, fashion, lifestyle, FMCG, or tech industries.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.
• Native or close to native level of written English; Fluent in Cantonese with excellent written Traditional Chinese skills. Track record and portfolio of content that demonstrates your talent, conceptual thinking, and ability to adapt content to fit a variety of channels.
• Familiarity with the latest digital trends and tools. Knowledge of SEO and digital marketing best practices.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Positive attitude and willingness to learn and adapt to a fast, growing business.
• Excellent communication and interpersonal skills.

What We Offer

• Opportunity to work with high-profile clients and top brands.
• A creative and collaborative premium work environment.
• Continuous learning and professional development opportunities
• Fun and creative group of multinational colleagues both in Hong Kong, Shanghai and Milan offices.

If you are a passionate and innovative Copywriter / Junior Copywriter with a knack for storytelling and a deep understanding of our specialised industries, we want to hear from you! By click “Apply Now”to submit your application with resume, portfolio and current and expected salary and become a part of our vibrant team in Hong Kong.

(All information provided are kept confidential and all personal data provided will be used for the recruitment purpose only)