Data Analyst

About us

Blue Star Culture & Advertising is an innovative advertising and marketing company dedicated to providing clients with precise and effective marketing solutions. We leverage data-driven advertising strategies and in-depth market analysis to help brands enhance their market competitiveness and improve advertising performance. To further strengthen our data analytics capabilities, we are looking for an insightful and analytical Data Analyst to join our team and drive innovation in the digital advertising field.

Qualifications & experience

• Bachelor’s degree or higher in Statistics, Mathematics, Computer Science, Marketing, or a related field.
• At least 1 year of experience in data analysis, preferably with a background in internet advertising, digital marketing, or the advertising industry.
• Proficiency in Excel, Google Analytics, Google Data Studio, and other data analysis tools. Experience with SQL, Python, or R is a plus.
• Strong logical thinking and data analysis skills, with the ability to extract actionable insights and provide decision support from complex data.
• Good communication skills, with the ability to clearly present data analysis results and recommendations to the team and clients.
• Team-oriented with the ability to collaborate across departments and manage high-pressure situations effectively.
• Proficiency in English, with the ability to handle English-language data analysis reports and communicate with international clients.

Tasks & responsibilities

• Collect, organize, and analyze data from various advertising platforms (such as Google Ads, Facebook Ads, Instagram, etc.) to provide data support and decision-making insights for the company and clients.
• Perform data mining and analysis to evaluate advertising campaign performance, offer optimization recommendations, and improve advertising ROI.
• Develop and maintain performance reports and analysis models for advertising campaigns, providing regular insights and reports to the team and clients.
• Collaborate with the advertising team to provide data analysis support, optimize advertising strategies, and continuously improve campaign effectiveness.
• Conduct market trend and competitor analysis to help the team identify market opportunities.
• Manage and optimize advertising budgets, ensuring that campaign effectiveness is maximized through data tracking.
• Identify potential business opportunities and issues during the data analysis process and provide recommendations to management.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive training programs and career development opportunities to help you grow in the field of data analytics.
• A dynamic work environment and team culture, with a focus on employee career development and work-life balance.
• Flexible working hours and remote work options.
• A wide range of employee benefits, prioritizing health and well-being.