Demand Generation Manager

Job Description:

• Managing financial and business performance metrics of Hill’s online brand store
• Developing and implementing comprehensive demand generation strategies and plans to drive lead acquisition and consumer conversion across all retail channels (online and offline inclusive)
• Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience
• Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc
• Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions
• Play a strategic role in leading Digital Transformation internally and externally

Education/ Experience Requirements :

• Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.
• Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles
• Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.
• Familiarity with the pet food business is highly preferred.
• Immediate availability is highly preferred.
• Experience being a pet parent

Expected Areas of Skills

• Fluent in Cantonese and English.
• Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads
• Digitally savvy and curious, understand the dynamics of eCommerce
• PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing
• Willingness to experiment
• Strong communication and interpersonal skills (internal, external, all levels)
• In-depth knowledge of metrics
• Ability to adapt strategies based on data
• Has a customer-centric mindset focused on solving prospect’s larger issues
• Experience leading cross-departmental initiatives.
• Ability to manage stressful situations effectively and maintain a positive attitude.
• Pursues win-win solutions with persistence, compromise, and respect
• Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption
• Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

Leadership Competencies

Consumer/Shopper Focused

Functional Competencies (Should match the Colgate Global Competencies)

• Cross-Organizational Collaboration
• Industry, Trade and Retailer Understanding and Insight
• Consumer and Shopper Insight

Working Relationships (Key partnerships and reporting relationships)

• Does this position supervise:  No
• Reporting to Customer Development Manager
• Finance team
• Marketing team
• Professional Veterinary Affairs team
• Hill’s Asia Regional and Global teams
• Customer Service & Logistics team
• Outside working relationships include retail partners/ agencies