Digital Marketing Executive

Major Responsibility Areas

• Manage the digital marketing calendar, especially on the performance marketing campaigns with different stakeholders to achieve the business goals.
• Manage the digital marketing budget to ensure the cost effectiveness and meet the KPIs.
• Monitor the campaign performance and do the optimization instantly during the launch. Review the analytical reports and provide insights for optimization for continuously improve the campaign effectiveness.
• Create and curate engaging digital assets for the brands covered all digital platforms such as Search, social media, brand website, E-commerce site and CRM (EDM, SMS, WhatsApp) etc.
• Maximize the effectiveness along the consumer funnel in different digital touchpoints covered all Paid, Owned, Earned & Shared media.
• Stay up to date with industry trends and best practice in digital marketing.
• Work alongside the media agency’s team to provide input on content, targeting, and other campaign elements.
• Support ad-hoc projects of the company.

Qualifications and Experience

• Degree holder in Business or Marketing, or equivalent
• 1-2 years related experience in Digital Marketing, FMCG or related industry is highly preferred
• Strong in marketing planning and execution, insightful and resourceful
• Good communication skills and interpersonal skills.  Able to interact with different parties effectively and efficiently.
• Detail-oriented, self-motivated, well-organized & able to work independently.
• Proficient in MS Office application
• Good command of English and Chinese