Head of APAC Marketing

Key Responsibilities:

• Craft and implement comprehensive marketing strategies that cater to business objectives and regional peculiarities, elevating S&P Global Ratings in the APAC market with a focus on Greater China, Australia, South and South East Asia, Korea and Japan.
• Employ a deep understanding of digital platforms, especially WeChat and LinkedIn, to bolster brand awareness and generate leads within the Chinese market and the rest of the APAC region.
• Drive marketing efforts with a strong commercial perspective, ensuring they contribute directly to sales performance and revenue growth.
• Devise local language channels building upon local language content, developed in partnership with analytical team, e.g. China, Japan, Korea, etc.
• Develop and implement external partner strategy, in partnership with regional heads, to help drive awareness and demand for our offerings and, for selected partners, elevate their marketing effectiveness.
• Engage in continuous dialogue with internal partners from sales, product, and analytical disciplines to consolidate marketing priorities and foster outstanding marketing partnership.
• Synchronize efforts with S&P Global divisions (Market Intelligence, Commodity Insights, Mobility, Sustainable1 and DJI) to capitalize on synergies, share resources effectively, and maintain marketing excellence.
• Foster cross-regional collaboration among marketing peers in APAC and globally to share insights, unify global marketing strategies, and ensure consistency in brand messaging.
• Lead and mentor a professional marketing team, upholding a focus on content marketing and empowering them to achieve exceptional results.

Functional & Business Knowledge:

• Demonstrate a robust commercial acumen and sales-oriented mindset to align marketing initiatives with business opportunities.
• Possess expert knowledge of B2B marketing strategies, with a proven record of implementing successful campaigns.
• Showcase a profound understanding of credit and financial markets, applying this expertise to tailor marketing efforts.
• Excel in fostering internal and external relationships, employing advanced negotiation skills and persuasive communication tactics.

Nature of Impact:

• Directly influence the strategic direction and marketing outcomes for S&P Global Ratings in the APAC region, driving brand and product performance.
• Innovate and implement policies, procedures, and standards that shape marketing excellence within the industry.

Leadership & Scope:

• Member of the Ratings Marketing Leadership Team reporting to the Global Head of Marketing
• Oversee a marketing team, guiding full management responsibilities including hiring, compensation, performance management, and budget oversight.
• Encourage professional development and team synergy to deliver stellar marketing results.

Required Skills, Experience, and Knowledge:

• Bachelor's degree required; an advanced degree (Masters or MBA) is preferred.
• Fluent in both English and Mandarin Chinese.
• An S&P Global employee at this level would typically have 7+ years of high-level marketing and management experience in financial services in APAC, with a distinct concentration in credit markets
• Demonstrable expertise in managing B2B marketing within a financial services context or adjacent context with transferrable experience.
• Proficient in strategic planning, team motivation, and process optimization.
• Highly skilled in influencing and communications, capable of addressing complex matters with senior stakeholders.
• Exceptional public speaking and written communication abilities, complete with strategic influencing acumen.
• Energized, proactive attitude combined with a dedication to customer service excellence.
• A high level of emotional intelligence, adaptability, and responsiveness to change.
• An advocate for cross-functional collaboration, capable of influencing outcomes without direct control.
• Committed to coaching and mentoring, fostering talent within the organization.