Marketing Manager (Digital)

Duties:

• Develop a long-term digital roadmap for institution and program brand building and enhancement
• Create annual social media plans and content, and adjust them based on conversions, ROI, and responses
• Lead and facilitate the improvement of SEO and SEM strategies, monitoring and enhancing organic search performance, conversion rates, and web visitor engagement
• Effectively manage key agencies for digital marketing, including SEM and SEO agencies
• Coordinate with internal stakeholders to review and update web content as needed
• Identify and leverage emerging channels and opportunities for digital marketing, while keeping the team informed and updated
• Own and maintain cross-channel analytics, provide reports, findings, and recommendations to program account managers
• Manage ad hoc web projects, act as the key marketing and branding representative in meetings, and oversee execution and liaison activities

Requirements:

• Bachelor’s Degree holder, preferably in Marketing, digital/online marketing, or other related disciplines
• A minimum of 7 years of working experience, with 5 years of relevant experience in digital marketing
• A strong analytical and detail-oriented mindset, with a passion for data-driven marketing
• Self-motivation and excellent time management skills, combined with a drive for innovation and staying abreast of market changes
• Solid hands-on experience with SEO and SEM digital marketing advertising platforms, including GA4, Google Ad Manager, or Meta Business
• Proficiency in both written and spoken English and Chinese

Our Benefits:

• Medical and Dental Benefits, Flexible Work Arrangements
• Birthday leave, Marriage Leave
• Education Sponsorship
• Examination Leave
• MPF Employer Voluntary Contribution

Interested parties please send your full resume and cover letter with your available date, present and expected salary and quote the Position on the email subject to hronline@hkct.edu.hk.

To know more about us, please visit our website www.hkct.edu.hk

 
The personal data provided will be treated in strict confidence and used for recruitment purposes only. Candidates not invited for interview within 6 weeks may consider their application unsuccessful.
 

We are flexible-working-ready.

HKCT (www.hkct.edu.hk), Hong Kong College of Technology and HKCT Institute of Higher Education, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong.  Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Diploma of Applied Education, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications.  We strive to nurture students with virtues and competence to sustain their personal and professional growth for serving Hong Kong and our country.   

Join us if you are passionate about education, especially VPET!