Marketing Manager

Responsibilities:

• Set the vision, strategy and direction to be aligned with our Online Shop business objectives and develop effective brand campaigns/integrated marketing campaigns and go-to-market strategies to differentiate our brand equity
• Safeguard our Online Shop brand and different markets and maintain high brand standard
• Leading role in driving overall marketing strategies & build effective communications tools to amplify the key value propositions of Online Shop's offerings
• Build a holistic approach, through-the-line activities to deliver high performance marketing initiatives and outcomes
• Analyst the results of brand and campaign tracking and devise ongoing improvement plans to ensure top of mind for target customers
• Excellent interpersonal skills and stakeholder management, proactive and efficient in working with multiple internal / external parties
• According to the functional dynamics and image positioning of the company's products to formulate brand communication planning from time to time.
• Capture market hot spots, combine product style, tonality and positioning for activity planning and content promotion to expand brand awareness
• The content selection planning and content review of brand for domestic, China and overseas promotion and development
• Evaluate effectiveness of marketing programs and make improvement recommendations for future program
• Prepare marketing reports, presentations, research and market updates
• Collaborate with internal departments and external agencies/vendors to deliver a satisfying customer experience
• Plan and monitor budgets
• Perform any additional duties as necessary

Requirements:

• Bachelor degree or above, more than 5 years of working experience in brand building and event planning, marketing and other positions, working experience in planning and executing large-scale summit forums and rich event resources are preferred
• Familiar with content integrated marketing, have the ability to independently operate project control, have strong execution ability and adaptability, and have rich experience in organization and scheduling
• Excellent brand awareness and have their own deep insights into brand, market and marketing
• Possess innovative thinking ability, good communication ability and strong data analysis ability, skilled use of various office software
• Familiar with AV equipment (lighting, audio, video), stage effects and other commonly used projects to execute common sense is preferred
• Have a high sense of responsibility, good teamwork spirit and on-site management and control, overall planning and arrangement capabilities, and can undertake greater work pressure
• Ownership, self-driven, excellent interpersonal and coordination skills, strong social activity ability