Marketing Senior Executive

Tiger Family® is a leading award-winning schoolbag brand.  Our goal is to grow our brand and we are looking for someone who is highly motivated and passionate about helping us achieve that.  We believe in growing everyone to their fullest potential and providing a supportive and collaborative environment where you can thrive!  Come join our team and and build our bright future together!

Role & Responsibilities

• Assist with all planning and implementation of online and offline marketing strategies, campaigns, promotional events and fairs
• Assist with build contents for all channels, websites and social media platforms, including idea generation, copywriting to ensure a consistent and cohesive brand image across all channels, video production, photo shooting, influencers marketing
• Work closely with cross functional teams to develop and implement all marketing initiatives
• Monitors and reports on performance of digital and social media platforms and effectiveness of marketing campaigns and adjust strategies as needed
• Conduct market research and analysis on trends, competitors and activities
• Assist in ad hoc assignment as required

Requirements

• Min. 2-4 years working experience with digital marketing, preferably in consumer products industry
• Good knowledge of social media platforms, website and digital advertising analytics tools
• Excellent command of written & spoken English, Mandarin and Cantonese
• Independent, responsible, self-motivated, able to multi-task and work under pressure
• Strong communication skills, able to communicate effectively and efficiently with local and regional teams
• Knowledge in AI and Photoshop with photo & video-editing experience is preferred