Marketing Specialist - Campaign

Responsibilities

• Formulate and execute marketing strategies across diverse channels, including apps, email marketing (EDM), website promotions, digital advertisements, and social media platforms.
• Oversee the direction and implementation of campaigns, ensuring alignment with overall marketing objectives.
• Develop detailed marketing briefs, incorporating insights from consumer and supplier research.
• Manage the execution of campaigns across various platforms, ensuring timely and effective rollout.
• Engage in hands-on execution of marketing initiatives, producing high-quality materials such as setting up Meta ads and optimizing EDM performance.
• Work closely with designers to create campaign materials that resonate with campaign goals and uphold brand messaging.
• Support budget planning and tracking, while consistently updating project and KPI dashboards.
• Continuously analyze and interpret performance data to assess campaign results and inform strategic adjustments.
• Conduct thorough research and analysis to provide actionable insights and recommendations for future campaigns.

Requirements

• Bachelor’s degree in Marketing, E-commerce, Business, or related fields.
• 1-3 years of relevant work experience in digital marketing, campaign management, or e-commerce.
• Hands-on knowledge of digital marketing platforms (e.g., Google Analytics, Google Ads, Meta).
• Understanding of web analytics tools (e.g., Mixpanel, Google Analytics) and app marketing tools (e.g., Apple App Analytics) is a plus.
• Strong analytical skills and a data-first mindset.
• Demonstrates a strong attention to detail and consistently reviews work to uphold high standards of quality.
• Passion for e-commerce and digital trends.
• Creative thinker with problem-solving skills and the ability to work independently and within a team.
• Excellent verbal and written communication skills in Traditional Chinese, Cantonese, and fluency in English.

Job Offer:

• At least 16 days leave (included Annual Leave and Birthday Leave
• Competitive Package
• Medical insurance