Officer (MSc Marketing and Outreach)

The MSc Programs Office of HKUST Business School is looking for a dynamic and fast-paced individual to join the MSc Marketing and Outreach team. Duties include but are not limited to the following key areas:

• Assist in managing a range of marketing materials, such as brochures and flyers, and create social media content to effectively promote the MSc program and increase brand awareness;
• Assist in managing digital marketing platforms, including website management, SEO/SEM, eDM, social media, Google Ads, etc., in increasing brand awareness and attracting local and international students;
• Execute marketing and outreach events, such as information sessions, networking events, and education fairs, to connect with potential students and build relationships with stakeholders;
• Conduct market research and analysis to identify trends and opportunities to apply to marketing strategies and tactics, as well as to track and analyze the effectiveness of marketing campaigns;
• Manage relationships with external vendors to ensure timely and cost effective delivery of marketing campaigns and logistic operations for marketing activities; and
• Perform other duties as assigned.

Requirements:

• Applicants should have a bachelor's degree with at least 2 years of relevant work experience.
• The ideal candidate should be a good team player who is highly motivated with a strong sense of responsibility and a problem-solving mindset.
• The appointee should have good interpersonal skills and strong ability to manage multiple tasks and work independently to meet deadlines.
• Proficiency in written and spoken English and Chinese is a recommend.
• The appointee should also be proficient in using Microsoft Office applications, including Word, Excel, and PowerPoint, with basic computer knowledge.
• Working outside regular office hours may be required. Candidates with less experience may be considered for appointment as Assistant Officer.

(Duration: 2 years, renewable)