Senior Executive, Content Marketing

Job Overview: We are seeking a creative and strategic Senior Executive, Content Marketing to drive our content strategy and execution for the Hong Kong market. This role is ideal for someone with a strong passion for storytelling, content creation, and digital marketing who thrives in a fast-paced, collaborative environment.

Key Responsibilities:

1. Content Strategy Development:
   • Develop and execute a content marketing strategy aligned with KKday’s brand vision, audience, and business objectives.
   • Identify opportunities to engage the target audience through innovative and impactful content.
2. Content Creation and Management:
   • Create and curate engaging, high-quality content, including blog articles, social media posts, newsletters, videos, and other digital assets.
   • Collaborate with internal teams and external partners to ensure consistent brand messaging across all channels.
3. Market Localization:
   • Tailor content to resonate with the local audience in Hong Kong, considering cultural nuances and consumer preferences.
   • Translate global content into localized formats, ensuring relevance and impact.
4. Team Collaboration:
   • Work closely with cross-functional teams, including product, design, and marketing, to align content initiatives with broader business goals.
   • Manage relationships with freelancers, agencies, and other external collaborators as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in content marketing, digital marketing, or a related role.
• Exceptional writing, editing, and storytelling skills in English and Cantonese (Mandarin proficiency is a plus).
• Strong understanding of social media, and content performance metrics.
• Creative mindset with the ability to generate fresh ideas and adapt to evolving trends.
• Proven experience managing multiple projects simultaneously, meeting deadlines without compromising quality.
• Familiarity with content management systems (e.g., WordPress), analytics tools (e.g., Google Analytics), and design platforms (e.g., Canva, Adobe Creative Suite).

Why Join KKday?

• Be part of a passionate team shaping the future of travel experiences in Hong Kong and beyond.
• Work in a dynamic and innovative environment with opportunities for growth and professional development.
• Enjoy a collaborative culture that values creativity, curiosity, and diversity.

Personal Data Collection Statement:
Personal data collected during recruitment will be treated in strict confidence and used only for recruitment purposes. It may also be disclosed to our subsidiaries, associates, and authorized agencies for appointment processing. Applications of candidates not selected will be retained for a maximum of 2 years after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available upon request by contacting our Human Resources Department.