Senior Marketing Executive

Responsibilities:

• Planned and executed marketing campaigns covering online and offline channels to optimize the customer journey and fulfil business objectives.
• Develop and manage relationships with media, partners, and vendors to maximize promotional opportunities.
• Collaborate with cross-functional teams, including product team, design, internal marketing and sales teams to bring new products to market and drive business growth, as well as program roll-out in a timely, efficient and cost-effective manner.
• Conduct competitor analysis and market research to identify industry trends and best practices and gain insights for differentiation.
• Develop and implement PR strategies and perform speeches occasionally.
• Support departmental administration and marketing campaigns.
• Undertake ad-hoc projects as directed by management.

Requirements:

• University degree holders or above in marketing, public relations, event management or digital marketing.
• 4-5 years of marketing experience, preferably in retail, lifestyle, or advertising agency.
• Experience in social media, and digital content creation.
• Excellent verbal and written communication in both English and Chinese.
• Strong business acumen with analytical and strategic thinking abilities.
• Initiative-driven and able to work independently while meeting deadlines.
• Enjoys collaborating in a team environment and is passionate about making a difference.

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