Senior Marketing Executive (New Headcount)

• Collaborate with the Marketing Team to develop innovative marketing strategies to increase brand awareness and drive customer engagement.
• Initiate the plan and execution of all-round Marketing functions such as brand campaign, product launching, event promotion, retail marketing and PR exposure, etc.
• Manage and maintain good customer relationship in various marketing channels, including social media, digital marketing, and website updates, etc. to promote brands and products.
• Track and analyze the performance of Marketing activities using relevant metrics and provide regular reports to the Marketing Manager.
• Work close with cross-functional and regional teams to ensure effective communication and co-ordination of marketing initiatives.
• Stay up to date with IP/toy industry trends and analyze best practices in marketing, social media, online and offline events to identify new opportunities for growth.

Requirements:

• Bachelor's degree in Marketing, Event Management, Public Relations or related field.
• Proven at least 3 years’ experience in marketing, preferably in the IP/Toy industry or related field.
• Strong organizational and project management skills, and able to manage various Marketing functions as assigned.
• Ability to work independently and collaboratively in a fast-paced environment.
• A detail-oriented and proactive multi-tasker with the ability to prioritize tasks and meet deadlines.
• Excellent communication skills, both written and verbal.
• Positive attitude, creativity, and a willingness to learn and adapt to new trends and technologies.
• Proficiency in MS Office.
• Passion for IP/Toys and a keen interest in the toy industry will be an advantage.
• Immediate availability is highly preferred.