Part-Time Senior Digital Marketing Specialist

Company Description:

conf3tti is a premium fashion brand for 2 to 12-year-old children.  Our mission is to provide comfort, functionality, sustainability, and FUN at the core of each style.  As a young and dynamic company, we embrace qualities like can-do attitude, positive and open-minded thinking mentality.  Come and join us!

Key Responsibilities:

1. Develop and execute comprehensive marketing calendar and product release plans, including timelines, milestones, and deliverables.
2. Conduct weekly style analysis and sales forecasts based on sales data.
3. Conduct market research to identify customer needs, preferences, and market trends, and incorporate insights into product release strategies.
4. Create and optimize engaging product pages on our website, including compelling product descriptions, images, and specifications.
5. Design and artwork production for different kinds of online and offline marketing materials including website banners, social graphics, store backdrop, brochure and branding materials.
6. Develop and implement digital marketing campaigns, including SEO, SEM, EDM, social media and email marketing, to increase brand visibility and drive product sales.
7. Develop and manage e-commerce platforms, such as Amazon and Xiao Hong Shu.
8. Develop and implement business development strategies to expand our customer base via wholesale channels (HK, Macau, SEA, TW, China, USA).
9. Work closely with project teammates/freelancers on thematic ideas development and provide ideas for creative campaign strategies including content creation and redesign O2O customer journey.

Job Requirements:

1. 4+ years of working experience in a similar role, priority will be given to those with a strong interest in working at a start-up environment and kidswear industry.
2. Good with graphic design software such as Adobe Photoshop and Illustrator.  Canva is a must.
3. Video editing and 2D animation creation is a bonus.
4. Good with Shopify
5. Meticulous attention to detail, creativity, and problem-solving abilities, with a proactive and results-oriented mindset.
6. Good command of spoken and written Cantonese, Chinese (Mandarin), and English.
    

Benefits:

1. Work closely with a passionate and supportive team in a startup environment.
2. Potential for further career growth and advancement within the company.

Working Hours: 3-10hrs per week (base on the workload)

Working Location: Work From Home / Offline Events / Store

Application:

If you are interested in joining our team, please share your passion with us and send your cover letter and CV to joyce@conf3tti.com. 
 

Your application will include the following questions:

1. How many years' experience do you have as a digital marketing specialist?
2. What's your expected hourly rate?
    

*Personal data collected will be used for recruitment purposes only.