Project Executive / Senior Project Executive (Digital Marketing)

Digital Strategy/Planning

• Identify industry trends, insights, approaches and tools that will help refine digital marketing strategy
• Effectively provides insights and recommendations for the development of innovative marketing concepts for all digital touch points, including but not limited to social media, web/app, O2O campaign and digital partner integrations
• Develop calendars and resources plans for all digital initiatives that support key objectives/brand campaigns
• Develop and execute digital marketing plans that inclusive of offline and online channels to increase brand awareness and drive demand

Campaign Execution

• Manage development of multimedia, online assets, and promotion event / experience store setup
• Ability to forecast and analyze data from campaigns to show return on spend for multi-channel campaigns
• Drive the design and strategy for all online acquisition channels. These include campaign landing pages, website/mobile app, social media, and O2O experiences

Requirements

• 1-3 years of agency experience in digital marketing; Fresh Graduates will also be considered as Project Executive
• Experience in handling Finance / Retail / Luxury clients would be a plus
• Excellent project management, communication, presentation skills and experience in new business development
• Strong analytical skills to analyze data, summarizing insights across different digital touch points
• Proficient in analytics reporting platforms such as Google Analytics, Content Management Platform
• Organized with good attention to details
• Entrepreneurial spirit and the confidence to lead
• Good command in both written, typing, and spoken English, Cantonese and Mandarin
• University graduate, preferable in Marketing, Communications or related disciplines