Senior Digital Marketing Executive (E-commerce)

Responsibilities:

• Lead the e-commerce team to ensure smooth ecommerce operations, Formulate brand and marketing strategies to maximize brand exposure, drive sales and support long-term business growth
• Formulate and execute tactical strategies and trade plans to maximize online traffic, conversion, and sales
• Develop and adapt content to enrich website to engage the local target audience
• Work closely with the team for inventory management and handle regular stock replenishment, to develop and execute website changes to support all business needs
• Track the e-commerce performance and implement strategies to push sales and maximize company’s profit with marketing plan
• Prepare sales analysis and regular reports by generating data in different systems and platforms.
• Provide support to customer service team includes answering customer inquiries.
• Continuously monitor, analyses, and optimize key performance indicators to evaluate campaign effectiveness and identify opportunities for improvement.
• Monitor competitor digital activities and research competitor landscape, benchmarks, and latest market trends
• Assist in the planning, budgeting, and execution of Google PMax, SEM, SEO, GDN, IG, Facebook ads, and re-targeting campaigns.
• Execute day-to-day digital marketing tactics to increase website traffic and conversions
• Stay up-to-date on the latest digital marketing trends and best practices
• Perform and handle other ad hoc projects as assigned

Requirements:

• Tertiary educated in Digital Marketing, e-Commerce, shopify or related discipline
• Minimum 4-5 years e-commerce sales channel operation experience, preferably from e-commerce platform company or e-commerce specialized sales team (Amazon, Ailbaba & US/UK market)
• With e-commerce and digital marketing experience in beauty brand/ personal care category is preferable
• With updated E-commerce and Digital Marketing tactics
• Professional and positive approach, self-motivated, team player, dynamic
• Strong project management, problem solving, interpersonal and communication skills
• Creative, analytical, proactive, adaptable to fast paced environment and meet tight deadlines
• Proficiency in spoken and written English and Chinese
• Immediate available is preferred

Benefits:

• 5 day work + bank holiday
• Paid Marriage Leave
• Performance bonus + commission
• Medical Insurance
• Staff Purchase Discounts