PR Senior Account Executive / Junior Account Manager - Lifestyle

Reporting to:
Account Manager/ Account Director/ Vice President

Place of Work:
Hong Kong SAR

Main Duties:
Global luxury communications agency PURPLE is actively seeking a bright and enthusiastic Senior Account Executive/ Junior Account Manager to join the agency’s Hong Kong office, working across our high-profile luxury clients and supporting our team. The right candidate must be highly organised, have strong communication skills and be able to use their initiative to achieve exceptional results. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an upbeat spirit, and a commitment to exceeding expectations will be essential to thrive within this organization.

Responsibilities:

• Day to day client contact and manage client updates
• Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required
• Support your line managers with PR campaigns for diverse clients from conception to completion
• Complete coverage reports accurately and effectively
• Brainstorm creative ideas and generate publicity strategies to enhance PR campaigns, going beyond the role of the press office
• Maintain regular day-to-day contact and close relationships with key press
• Be a brand champion for your clients and build strong relationships with them
• Analyse coverage across online, offline and blogs, and leverage added value from all PR activity
• Conduct research on both brands, products and industry to support the development of client plans and new business proposals
• Manage the Intern to help provide additional support to the team

Requirements:

• 3-4 years of relevant proven experience, full time or internship at a mid-sized PR agency
• Excellent written and spoken skill of Cantonese and spoken Mandarin is preferred
• Basic written and spoken skill of English is necessary
• Familiarity with the organization of press reports and press clips
• Demonstrate solid understanding of and ongoing interest in media relations and strategy
• Able to identify communication opportunities through a pro-active approach
• Ability to work in a fast-paced environment, meeting tight deadlines
• Excellent prioritizing and time management