Brand Officer/ Assistant Marketing Manager

Job Responsibilities:

1. Develop and Execute Brand Strategies: Collaborate in creating and implementing the company's brand communication strategies for overseas markets, ensuring alignment with the overall business objectives.
2. Content Marketing Campaigns: Lead the planning and execution of content marketing initiatives across various channels, including social media, the company website, and marketing collateral.
3. International Media Relations: Manage relationships with international media outlets to enhance the company’s visibility and coverage in overseas markets.
4. Event and Campaign Management: Oversee the company’s participation in trade shows, awards, and competitions, leveraging these opportunities to boost brand awareness and drive business growth.
5. Digital Marketing Optimization: Enhance digital marketing efforts, including SEO, SEM, and email campaigns, to increase online visibility and user engagement in target markets.
6. Performance Analysis: Monitor and evaluate the effectiveness of brand communication activities, using data to refine strategies and optimize results.

Job Requirements:

1. Education: Bachelor’s degree in Marketing, Journalism, or related fields.
2. Experience: Minimum of 3 years of experience in the Hong Kong market or global communications.
3. Language Skills: Strong English communication skills & fluent in Cantonese & Mandarin Chinese.
4. Marketing Expertise: In-depth knowledge of global marketing strategies, digital marketing, social media, and content management.
5. Industry Awareness: Keen sense for effective communication and content, with an awareness of industry trends and emerging practices.
6. Cross-Cultural Competence: Good cross-cultural communication skills and a collaborative team-oriented approach.

Benefit:

• Medical Insurance
• Dental Insurance
• Full Pay Sick Leave
• Birthday Leave
• Performance bonus