Accenture Song – Digital Strategist (Adtech/Martech)

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Song：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.

Key Responsibilities:

• Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
• Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
• Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.

Experience, Attributes and Qualifications:

• Minimum 2 years of experience in digital marketing, with a strong focus on Martech and Adtech
• Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
• Proven expertise in managing and optimizing campaigns on Google Marketing Platform, The Trade Desk, and other programmatic buying platforms, etc
• Proficient in data analysis, reporting, and the use of analytics tools (e.g., Google Analytics, Data Studio)
• Familiarity with ad serving platforms, demand-side platforms (DSPs), and data management platforms (DMPs)
• Strong understanding of digital advertising concepts, targeting strategies, and campaign optimization techniques
• Strong client-facing skill with demonstrated good outcomes of marketing strategy projects.
• Proficient in Cantonese and English