Accenture Song - Performance Marketing Specialist

About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Song：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.

Key Responsibilities

• Marketing Campaign Management: Extensive experience in designing and managing marketing campaigns within the industry, utilizing programmatic marketing techniques to optimize campaign performance.
• Multi-Channel Expertise: Demonstrable experience in organic marketing, SEO/SEM, marketing database management, email marketing, social media marketing, etc
• Data-Driven Campaigns: Define data requirements and utilize relevant insights for campaign and strategy optimization.
• Experimentation and A/B Testing: Conduct multivariate experiments and A/B testing with clear rationale and defined outcomes for each experiment.
• Customer Behavior Analysis: Analyze customer behavior to plan and optimize campaigns across marketing channels and messaging.
• Agile Campaign Optimization: Continuously optimize campaigns with an agile approach, modifying budgets, channel mix, creative requirements, etc.
• Independent Initiative: Ability to drive campaigns with minimal supervision and work independently from onshore/offshore locations.
• Collaboration: Establish and build effective working relationships with cross-functional teams.
• ROI Calculation: Calculate and simulate the impact of leads generated through digital channels and quantify channel ROI.

Experience, Attributes and Qualifications:

• Overall experience of 2+ years in designing / managing marketing campaigns with at least 2+ years of hands-on/functional consultant experience in Adobe/Salesforce Marketing Cloud implementation with deep functional, industry and client facing experience
• Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Strong client-facing skill with demonstrated good outcomes of marketing strategy projects.
• Proficient in Cantonese and English