APAC Regional Digital Marketing Manager

GENERAL MISSION OF THE POSITION

• Directly reporting to APAC Regional Marketing Director as an individual contributor.
• In close collaboration with headquarter teams and local teams to enhance efficiency of digital marketing, presence on digital touchpoints and conversion of e-commerce.

PRINCIPAL MISSIONS

Efficiency of digital marketing

• Media investment: anticipate the media planning of countries and ensure the investment is sufficient, balanced and aligned with global media guidelines.
• Asset development: in collaboration with brand teams and Regional Marketing Manager to ensure the adequacy and relevance of assets developed by brands. Work with the Regional Marketing Manager to develop regional assets if necessary.
• Performance management: monthly review with countries to improve level of media investment, visibility, engagement, and ROI of media investment.
• Engage with key platforms, i.e. Google, Meta, and TikTok to ensure countries optimize the platforms.

Presence on digital touchpoints

• Brand sites: assist countries to enhance the desirability and performance of brand sites and to enhance the visibility of search engines.
• Social platforms: assist countries to enhance the desirability and performance of brand pages. Support the integration of global accounts.
• E-commerce: assist countries to optimize the presence of brand corner, range & product page and to enhance the visibility of site search and ads to improve conversion.

Conversion of e-commerce

• Ensure the traffic gathered from advertising, brand sites, social platforms, and other activations are well directed to the EC destinations.
• Assist key countries to optimize investment & communication to recruit & retain consumer.
• Analyze consumer behavior of key countries to improve conversion & ROI.

Monitoring and sharing

• Organize quarterly and ad hoc REX sharing sessions among APAC countries to facilitate exchange & learning.
• Share regional digital trends and viral assets with brands & CPA to improve the adequacy of upcoming central assets.
• Monthly follow-up performance of group dashboards and enhance visibility &coverage on group dashboards.
• Assist countries to deploy global tools on digital touchpoints.

POSITION CONTEXT AND CHALLENGES

Passionate to cosmetic products and addicted to digital platforms and e-commerce.

TRAINING, EXPERIENCE, REQUIRED SKILLS

• At least 6 - 8 years of experience managing digital marketing and/ or EC in skincare and/or haircare
• Good knowledge and experience of the Asia-Pacific cosmetic markets
• Solid knowledge & deep understanding of digital marketing means and e-commerce platforms such as AMAZON, SHOPEE, LAZADA
• Ability to manage cross-functional projects in a multicultural environment
• Proven experience in managing external developments and partnerships with third parties
• Good understanding of marketing concepts and consumer insights of different Asia-Pacific markets
• Full proficiency in English (skills in more than 1 Asian language is considered as a plus)
• Strong marketing background ideally in the field of dermo-cosmetics and/or dermatology