(Assistant) Brand Manager

The (Assistant) Brand Manager will manage one of the industry-leading infant formula brand as an individual contributor. You will work with multifunctional teams, e.g. CRM, Trade Sales, Medical Sales, Regulatory, Corporate Affairs and R&D for various brand and acquisition projects.

Responsibilities

• Set and deliver the growth objectives for the assigned brand. Act as the core brand owner to manage the brand operation. Full P&L responsibility & ownership.
• Develop marketing and brand plan to meet the overall business objectives and share & acquisition target. Lead key execution to improve business performance including acquisition drive, brand communication, media planning, price & promotion planning and NPD development etc.
• Focus on creating brand values. Initiate market research and data analysis to deliver powerful consumer insights and translate into effective brand communication. Develop acquisition plan that best fits with consumer journey to create the ultimate consumer experience
• Monitor brand performance & competitor activity. Conduct business analysis to identify key business opportunity. Manage total brand budget with expenditure control, maximizing budget efficiency and ROI.
• Closely partner with other functions to ensure effective execution of the set plan. Lead the development of consumer acquisition together with CRM, Medical and TM team

Qualifications

• Degree in marketing, business administration or related discipline
• 5+ years of experience in marketing preferably with FMCG/infant product companies. Candidate with less experience will be considered as Assistant Brand Manager.
• Experience in new product development and launching, running consumer focus group, TVC commercial & other media production, etc.
• Strong interpersonal skills, creative mindset with great attention to details
• Strong agency communications and project management skills
• Good consumer insight identification and translation skills. Learning agility with growth mindset
• Proficiency in MS Excel, PowerPoints, Word
• Good command of English and Chinese

What Mead Johnson will offer

• Flexible working hours and work-from-home
• Comprehensive group insurance coverage to staff and dependents
• Extended full-paid maternity and paternity leave
• Friendly work environment

Interested parties please attach your resume with your current and expected salary for application.