Brand Manager [Vision Care]

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world’s most pressing healthcare challenges.

We know that the success of our business – and our ability to deliver meaningful solutions – depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential.

At Johnson & Johnson, we all belong.

About this Role

This role is within the HK JJV, a small but lively team. You will be one of the marketers working on the ACUVUE brand. You’ll be responsible for the top priority ACUVUE sub brand(s) and projects that will drive total ACUVUE and business growth. We will expect you to explore new partnerships and opportunities to increase brand accessibility and improve consumer journey with us.

This is an exciting role that allows you to really make your mark. JJV has the culture of a small company within bigger J&J - more of a start-up than a big corporate feel. Sounds intriguing? We are agile, innovative, and enthusiastic about our brand and business. We need you to be a driven, self-starter, passionate about your brand and your business, motivated to unlock the category opportunity for ACUVUE Contact Lenses.

Job Description

·       Support and achieving ACUVUE brand, business growth targets and play a critical role in driving contact lens penetration with wearer recruitment and retail (optical) partnership

• Drive category growth with demand generation programs
• Plan and execute end-to-end consumer journey (B2B and B2C) from appealing category selling story to customer and lead in all consumer communication touchpoints including instore, media, CRM
• Own ACUVUE (sub-brands) communication, pricing, promotion, new product launch and trade activations
• Discover category growth drivers, consumer insights and new business opportunities to shape the category and retail environment
• Work closely with professional education team and sales team to have deep understanding in retail environment and support in customer development and brand recommendation
• Partner with Regional Marketing Team and HK cross-functional team to drive innovation and deliver business goals
• Manage A&P with expertise in budgeting, forecasting and pay-out analyses. Implement process improvements
• Initiate and apply market research and data analytic to deliver insights and develop insights to practical plan
• Evaluate the effectiveness of the company's sales and marketing programs and strive for continuously improvement
• Own marketing copy clearance processes to ensure all internal and external communications are followed with compliance
• Manage 3rd party agencies
• Act as project leader to support organizational and department growth

Qualifications

• Excellence in presentation, communication and influencing skills
• Good command of written and spoken English & Chinese
• Strong communication and interpersonal skills
• Passionate in marketing and have growth mind set for own development

Job Requirements:

·       Holder of Bachler Degree

• Minimum of 5 years business experience
• Solid experience of product go-to market strategy and execution
• A strategic thinker with strong business acumen, analytical and numerical skills
• Channel / trade marketing experience is preferred

·       Trade visit in HK twice a month

·       Travel not required for daily operation

This Is What Awaits YOU At J&J

• An opportunity to be part of a global market leader
• A dynamic and inspiring working environment
• Many opportunities to work on challenging projects and assignments
• Possibilities for further personal as well as professional development
• Many employees benefits:
  • Supportive team culture, flexible working hours, employee development and wellness support,
  • Refreshment in the workplace, company gym, JJ Club, corporate events

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.