Digital Marketer (Eco-friendly product for HK & SG Market)

Your Role & Responsibilities

• Develop and execute digital marketing strategies to promote our ESG initiatives and green engineering solutions across Hong Kong and Singapore.
• Create engaging content for social media, websites, and email marketing tailored for both markets.
• Optimize SEO/SEM strategies to boost organic traffic and generate leads.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
• Analyze marketing performance (KPIs) and generate insights to optimize campaigns.
• Collaborate with internal teams and external partners to ensure brand consistency and impactful messaging.
• Stay up to date with the latest trends in digital marketing, ESG, and sustainability to drive innovation.
   

What We’re Looking For

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Minimum 2 years of digital marketing experience, ideally in sustainability, ESG, or green tech.
• Proven track record in managing multi-region digital campaigns (Hong Kong & Singapore experience a plus).
• Expertise in SEO, SEM, Google Analytics, and paid advertising platforms.
• Hands-on experience with CMS (e.g., WordPress, Shopify) and email marketing tools.
• Must have proficiency in AI tools (e.g., AI analytics, chatbots, content generation).
• Passionate about sustainability, ESG trends, and digital marketing.
• Fluent in English and Chinese (Cantonese & Mandarin preferred).
• Strong analytical skills and ability to multitask in a fast-paced environment.