Digital Marketer

We’re looking for a passionate and results-driven Digital Marketer to scale our online presence and grow DocLegal.ai’s footprint in the legal tech space. You’ll work alongside seasoned legal & tech professionals, if you’re innovative, highly self-motivated, and eager to make a meaningful impact in an emerging industry, this is the perfect opportunity for you.

Key Responsibilities

• Develop and execute digital marketing strategies independently to increase traffic and user engagement.
• Handle promotional campaigns end-to-end, including creating promotional content, generating promo codes, executing campaigns, and developing necessary materials.
• Conduct keyword research and optimize content for search engines (SEO).
• Create, manage, and promote engaging content across social media platforms.
• Analyze performance metrics and optimize campaigns for better ROI using Google Analytics, Google Tag Manager, and funnel analysis tools.
• Coordinate partnerships and sponsorships with large organizations.
• Perform industry research and competitor analysis to identify growth opportunities.
• Respond to customer inquiries and manage feedback loops.
• Support community initiatives, including NGO workshops.

What We’re Looking For

• Proven experience in digital marketing, with a focus on SEO, SEM, and social media management.
• Ability to work independently with minimal supervision while delivering high-quality results.
• Required: Expertise in Google Analytics, Google Tag Manager, and funnel analysis tools.
• Proficiency in content creation and digital advertising tools.
• Strong analytical skills and the ability to make data-driven decisions.
• Excellent communication skills in English and Chinese.
• Plus: Familiarity with Hotjar, Mailchimp, and UI/UX design (though not mandatory).

Why Join Us?

• Be part of a purpose-driven mission to democratize legal services.
• Work in a dynamic environment at the intersection of legal tech and AI.
• Build a solid foundation for a career in tech.
• Competitive compensation and opportunities for growth.

Location: Harbour City, Kowloon, Hong Kong