Digital Marketing & CRM (Assistant) Manager

Responsibilities:

1. Plan, develop, and execute a comprehensive Social Media calendar and campaigns to enhance brand awareness, drive customer acquisition, and engage target audiences.
2. Leverage CRM tools and customer data to create personalized and targeted marketing campaigns.
3. Utilize AI-driven tools to optimize content creation, adv targeting, and campaign performance.
4. Develop innovative and engaging content using digital avatars, AI-generated visuals, and other cutting-edge tools to enhance brand storytelling.
5. Manage the end-to-end process of content creation, including ideation, production, and distribution across digital platforms.
6. Use market insights, customer data, and an agile test-and-learn approach to continuously optimize campaign performance and achieve business objectives.
7. Take full ownership of managing various digital and social media platforms, including content creation, creative asset management, adv planning, and performance reporting.
8. Conduct performance analysis across all digital channels (e.g. SEM, SEO, website, social media), interpret insights, and provide data-driven recommendations to enhance marketing strategies, propose actionable plans to improve overall performance.
9. Monitor and optimize SEO/SEM strategies to improve organic and paid search performance.
10. Collaborate with media agencies to manage online advertising campaigns, from briefing and execution to report preparation, ensuring alignment with brand goals.
11. Experiment with new tools and platforms to enhance content creation, customer engagement, and campaign effectiveness.
12. Perform ad hoc project as required

Requirements

1. Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
2. Proven experience in digital marketing, with a strong focus on social media management, content creation, and campaign optimization.
3. Proficiency in using AI tools, CRM platforms and digital avatar technologies for marketing purposes.
4. Strong analytical skills, with experience in interpreting data and providing actionable insights.
5. Creative mindset with the ability to produce engaging and innovative content.
6. Fluency in English and Chinese (Cantonese and Mandarin) is preferred.

Interested parties please send full resume with CURRENT and EXPECTED SALARY to Human Resources Department by clicking "APPLY NOW".

Personal data collected will be used for recruitment-related purpose only and will be handled in strictly confidential. Applicants not notified within 6 weeks may consider their applications unsuccessful. Information of unsuccessful applicants will be destroyed after 6 months from the date of application.