Digital Marketing Executive

Brands: 
Samsonite, American Tourister

Key Responsibilities:

Content Creation:

• Develop engaging and creative content for social media platforms (Facebook and Instagram) that aligns with the brand’s voice and objectives
• Collaborate with the design team to create visually appealing graphics and videos

2.Social Media Management:

• Manage daily posting schedules and ensure consistent and timely updates across all platforms
• Monitor and respond to comments, messages and mentions to foster community engagement

3.Strategy Development:

• Assist in the development and implementation of social media strategies to increase brand visibility and engagement
• Support the execution of social media advertising campaigns, including budget tracking and audience segmentation
• Collaborate with the marketing team to coordinate cross-platform campaigns and promotions

4.  Analytics and Reporting:

• Track and analyse social media metrics to evaluate the performance of campaigns and content
• Prepare regular reports on social media performance, insights and recommendations for improvement

5.  Community Engagement:

• Help build and maintain relationships with influencers and brand advocates to enhance outreach efforts
• Identify opportunities for partnerships and collaborations to expand brand reach

6.  Trend Monitoring:

• Stay updated on social media trends, tools and best practices to ensure the brand remains relevant and competitive
• Experiment with new features and formats on social media platforms to enhance engagement

Qualifications:

• Bachelor’s degree in Digital Marketing, Communications or related disciplines
• Understanding of design & digital marketing workflow
• A minimum of 2 years’ working experience in an agency or in a marketing position or related fields, familiarity with social media platforms and analytics tools
• Creative mindset with attention to detail
• Comprehensive knowledge on Facebook Ads Manager, Google Analytic, Google AdWords, Google Ad Formats, YouTube ads and Tagger
• Strong written and verbal communication skills
• Proficiency in English, Mandarin and Cantonese
• Team player with ability to work independently

This position will be under the employment of a recruitment agency, offering a competitive package, benefits and remuneration.

Please apply with full resume by stating the latest and expected salaries and availability date by clicking ‘APPLY NOW’. 

Please visit our website at http://www.samsonite.com.hk & http://www.houseofsamsonite.com.hk .All personal data collected is for recruitment purposes only.

Samsonite is an equal opportunity employer and welcome applications from all qualified candidates. All information provided by candidates will be used solely for recruitment purposes. Unsuccessful applications will be destroyed in strict confidence upon completion of recruitment process.