Digital Marketing Executive

Responsibilities:

• Content marketing
  - Develop engaging content for website and social media (e.g. Facebook, Instagram, YouTube etc.) 
  - Conduct interviews with healthcare professionals and advocacy groups as well as develop content based on the interviews for healthcare platforms
  - Provide creative concept and copywriting for advertising and promotion projects

• Community management
  - Plan and develop content schedule for social media
  - Monitor comments and craft replies

• Campaign planning and management
  - Formulate strategies and implement digital marketing campaigns, including but not limited to managing social media platforms, Google Ads, SEO/SEM, online influencer engagement, livestreaming, webinars etc.

• Performance monitoring and optimization
  - Continuously monitor campaign metrics, optimize targeting strategies to achieve key performance indicators

• Analytics and reporting
  - Regularly evaluate campaign performance, analyze data and convert them into actionable insights 
  - Propose strategic recommendations to achieve pre-set goals and provide solutions to solve problems

• Industry trends
  - Stay at the forefront of digital marketing trends by researching and studying emerging tools and new trends

Requirements:

• Basic digital marketing concepts (e.g. google ads, HK and China social media, SEO, SEM experience)
• Good analytical and problem-solving skills, attentive to details
• Energetic, proactive, self-motivated, flexible and able to work under pressure
• Strong communication skills (English & Chinese)
• Experience in web development / live streaming / digital / advertising agency is a plus
• Fresh graduates would also be considered