MANAGER, LOYALTY, PRODUCT AND MARKETING

MANAGER, LOYALTY, PRODUCT AND MARKETING

This position leads the loyalty marketing efforts, including recruitment of members and developing marketing strategy to drive program performance. The employee is responsible for executing loyalty marketing programs and campaigns to engage and retain members.

Key Responsibilities

• Manage member recruitment and communications
• Loyalty customer value proposition: program structure and member benefits, earn & burn mechanism and elite tier structure
• Campaign management: segmented, data and analytics-driven campaigns across all communications channels
• Works with Partnership team to develop partner products and pricing
• Monitor campaign performance metrics to maximise ROI and drive continuous improvement
• Oversee partner marketing opportunities, ensuring suitable member experience and brand consistency
• Create and maintain program brand image, in line with the company’s overall brand values and guidelines
• Perform any other duties as assigned

Requirements

• Hong Kong permanent resident status
• Bachelor degree holder or above in Marketing, Communications, Business, or related disciplines
• A minimum of 10 years’ experience in loyalty marketing, CRM, campaign management, or related roles, ideally within the aviation industry
• Good command in both written and spoken English and Chinese
• Proficiency in marketing tools, software and analytics platforms
• Strong analytical skills with the ability to interpret data, segment audiences, and measure campaign performance
• Excellent project management, communication, and leadership skills
• Creative thinker with a passion for customer loyalty, engagement, and retention

We offer a competitive compensation package to the successful candidate. Interested parties, please click “Apply Now” to send full resume with the latest and expected salary package to the Human Resources Department no later than 1 November 2024.

For more information of our recruitment, please visit our company website: https://www.greaterbay-airlines.com/hk/en/join-us/join-our-team.html

Greater Bay Airlines is an Equal Opportunities employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.  Our Personal Information Collection Statement will be available upon your online application. Applicants not being notified within 8 weeks may consider their application unsuccessful.  Their personal data will be retained for a period of 12 months from the application date and will be destroyed thereafter.