Marketing Management Trainee (One-Year Rotational Program)

Program Overview:

Join KKday Hong Kong as a Marketing Management Trainee in our one-year rotational program. This internship offers an exceptional opportunity to gain hands-on experience across various functions within our dynamic marketing team. Over the course of the year, you will rotate through four key areas: Content (social media and copywriting), Outbound Travel, Public Relations (PR), and Partnership. This program is designed to provide comprehensive exposure to our marketing operations and develop well-rounded future marketing professionals.

Key Responsibilities:

Rotation 1: Content (Social Media and Copywriting)

• Assist in creating engaging content for social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Write compelling copy for blogs, newsletters, and other marketing materials.
• Support the content team in planning and executing content calendars.
• Monitor social media trends and provide insights for content optimization.

Rotation 2: Outbound Travel

• Support the outbound travel marketing team in promoting travel experiences.
• Assist in the development and execution of marketing campaigns targeting outbound travelers.
• Conduct market research and analyze travel trends to inform marketing strategies.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Rotation 3: Public Relations (PR)

• Assist in the development and distribution of press releases and media materials.
• Support the PR team in managing media relations and coordinating media events.
• Monitor media coverage and compile media reports.
• Help identify and pitch stories to enhance KKday's brand visibility.

Rotation 4: Partnership

• Assist in identifying and developing potential partnerships with travel and lifestyle brands.
• Support partnership negotiations and agreement processes.
• Help manage and nurture existing partner relationships.
• Collaborate with partners to execute joint marketing initiatives and campaigns.

Qualifications:

• Currently pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field.
• Passion for travel and interest in the travel industry.
• Strong written and verbal communication skills in English and Chinese (Cantonese proficiency is a plus).
• Proactive, creative, and detail-oriented with excellent organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with social media platforms and digital marketing tools is a plus.

Personal Data Collection Statement:
Personal data collected during recruitment will be treated in strict confidence and used only for recruitment purposes. It may also be disclosed to our subsidiaries, associates, and authorized agencies for appointment processing. Applications of candidates not selected will be retained for a maximum of 2 years after the selection process is finalized. Our Personal Information Collection Statement (PICS) is available upon request by contacting our Human Resources Department.