Marketing Specialist (B2B)

Responsibilities:

• Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and engagement.
• Create compelling content, including visuals, videos, and written materials, showcasing our IT services and solutions.
• Craft and execute email marketing campaigns, targeting IT professionals, decision-makers, and existing clients.
• Coordinate webinars, tech events, and service launches to promote our offerings and engage with prospects and clients.
• Collaborate with cross-functional teams, including technical experts, consultants, and project managers, to ensure consistent messaging and branding.
• Monitor and analyze social media and marketing metrics to measure the effectiveness of campaigns and make data-driven decisions.
• Attend IT and marketing related meetings, events and seminars.
• Other ad-hoc assignments and duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Proven experience in social media management and content creation for marketing purposes.
• Strong understanding of digital marketing principles, including SEO, email marketing, and content marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is preferred but not mandatory.
• Attentive to detail and able to work independently in a fast-paced and dynamic environment to meet project deadlines.
• Demonstrated investment in personal growth and development with a strong sense of responsibility.
• A creative and self-motivated team player with strong interpersonal, presentation, and communication skills.
• A good command of spoken and written English and Chinese.
• 2 years relevant experience is preferable but not a must, fresh graduates with passion in marketing are also welcome to apply.

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/similar posts within the Group/Company.