Officer (PR & Communications) in Corporate Services Division

Job Scope:

1. To raise awareness of gifted education in the community
2. To enhance the HKAGE's reputation through brand building with the public in general and stakeholders in particular.
3. To help establish and maintain clear links between the PR role and the use of modern technology to promote the work of the HKAGE.

Main Job Responsibilities:

1. Assist the Manager (PR & Communications) in planning and implementing publicity strategies, digital marketing in particular;
2. Participate in the production of promotional materials including videos, posters, brochures, etc.;
3. Participate in the coordination of academy events for developing and maintaining network with stakeholders and media;
4. Update the contents of website and relevant social media platforms under the purview of PR & Communications Team;
5. Handle external enquiries received through the social media platform in consultation with the Manager (PR & Communications)
6. Revise and edit publication materials;
7. Monitor relevant news and report to the Senior Management;
8. Maintain and regularly update contact lists of media and relevant stakeholders; and
9. Assist the Manager (PR & Communications) in monitoring the budget of annual publicity activities

Requirements:

a. A Hong Kong degree in Journalism or Communications or equivalent;
b. At least 4 years work experience in media and public affairs, marketing and/or corporate relations/communications role;
c. Proficiency in social media marketing and advertising;
d. Demonstrable track record of developing successful working relationships with reporters and bloggers;
e. Solid experience in event management and production of promotional materials;
f. Excellent written and oral communication skills, ability to speak Putonghua will be preferred;
g. Ability to manage multiple projects and with a high level of attention to details;
h. Creative and flexible, able to work under pressure and meet tight deadlines;
i. Strong interpersonal skills, ability to develop relationships and communicate with all levels of team members and managers across divisions;
j. Good knowledge in Chinese MS Office applications and Chinese word processing; and
k. Knowledge in gifted education is preferred but not a must