PR Senior Account Manager - Beauty

PURPLE is looking for an experienced Senior Account Manager for its Beauty division to join the agency. The Senior Account Manager will play an essential role in supporting our Vice President for Fashion & Beauty in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The candidate must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands, influencer and press) are essential.

Reporting to the VP for Fashion & Beauty, the Senior Account Manager’s responsibilities would include increasing awareness for all brands assigned to them. In this role the candidate will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for PURPLE.

Responsibilities:

• Media networking and liaising across relevant beats; Maintaining strong relationships with media through regular one-to-one appointments and meetings
• Executing media relations plans for clients including developing outreach plans, message development, management of events, coordination of media familiarisation trips, effective pitching, training of spokespersons and pitching local, regional and national stories
• Competitive media research and analysis
• Developing the creation of communications plans
• Proposing and navigating partnership and collaboration opportunities
• Spearheading and supporting with event logistics and production
• Developing weekly and monthly media reports for clients
• Handle communication with all clients, building rapport and credibility based on trust and expert counsel
• Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
• General media monitoring across clients and all competitors
• Consistently producing high quality internal and external communications content
• Oversight and compilation of weekly client agendas
• Proactively pitch story ideas to achieve maximum editorial placement across your brands
• Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
• Equally support senior members of the team to ensure maximum support across all levels.
• Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top influencers to support this activity
• Have strong connections with leading and emerging editorial talents in Asia.
• Managing the junior staff to help reach personal and team targets
• Contribute to agency new business efforts; both creating proposals and participating in relevant pitches

Skills and Experience

• 5+ years of public relations experience; agency exposure is ideal or inhouse managing brand communications and PR
• A love of all things beauty, who keeps abreast on current beauty trends and can demonstrate exceptional knowledge of the beauty industry
• Excellent spoken and written skill of Cantonese and Traditional Chinese
• Basic written and good spoken skills of English is necessary
• Proven experience operating in a senior position within the beauty industry
• Proven track record of creating a positive impact on business through implementation of a PR strategy
• Discreet, professional and well spoken, with excellent communication skills
• Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
• Pro-active and able to show initiative/ideas to constantly promote the Purple offering
• Creative and strategic thinker
• strong established beauty press contacts
• Regional press contacts are also desirable
• Strong experience of event management
• Strong presentation & superb writing skills
• Able to identify communication opportunities across multiple media platforms
• Strong MS Word skills; working knowledge of PowerPoint and Excel