Senior Marketing Executive - Consumer Health

Summary

Support implementation of marketing plans, creation of marketing tools and coordination of product communication activities. Conduct basic research and compile marketing information for reporting purposes

Responsibilities

• Initiate, develop and execute product and marketing strategies for the assigned brand(s)
• Develop forecast and manage stock inventory
• Coordinate and provide administrative support in implementing marketing plans for products and services to achieve business objectives and marketing strategies
• Maintain records of actual marketing expenditures and supporting documents for comparisons against budget
• Conduct basic/desk research and systematically compile data for analysis to derive market information
• Create marketing tools (e.g. leaflets, banners, booth materials, etc.) to ensure effective execution of advertising and promotion activities ·
• Provide administrative support in organizing product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Assist in the compilation of marketing information/updates and market research data/analysis as inputs to management report preparation
• Support business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities
• Work closely with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities

Requirements

• 3-5 years' experience in product marketing or below-the-line trade marketing in Pharmaceutical products or Consumer health
• Demonstrate a basic knowledge and understanding of the business and industry
• Demonstrate a basic knowledge in the company's products/services and application of marketing principles/practices
• Demonstrate basic research and analytical skills
• Demonstrate fluency in local language and ideally in English and Cantonese, both written and spoken