Digital Marketing Assistant

Job Responsibilities:

• Assist in Digital Marketing Campaigns: Support the planning and execution of various digital marketing campaigns across multiple platforms, including social media, email, and search engines
• SEO and SEM Support:  Conduct keyword research, optimize website content, and assist with search engine marketing strategies to improve online visibility
• Analytics Monitoring: Utilize tools such as Google Analytics to monitor and analyze website traffic and campaign performance, generating reports to provide insights on effectiveness.
• Content Creation: Develop engaging content for the company’s website and social media channels, ensuring it aligns with SEO best practices.
• Market Research: Conduct market research to identify trends, opportunities, and competitive analysis that inform marketing strategies.
• Social Media Management: Manage the company’s social media accounts by creating, scheduling posts, monitoring engagement metrics, and responding to comments.
• Email Marketing Campaigns: Assist in designing and implementing email marketing campaigns, tracking their performance metrics such as open rates and click-through rates.
• Administrative Support: Provide general administrative support to the marketing team, including database management, scheduling meetings, and organizing files.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Familiarity with digital marketing concepts such as SEO, SEM, content marketing, and social media strategies.
• Proficient in using digital marketing tools including Google Analytics, Google Ads, and social media management platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently as well as collaboratively within a team environment.
• Previous experience in digital marketing or related roles is preferred but not mandatory.
• Knowledge of SEO tools (e.g., Google Search Console) and analytics platforms (e.g., Google Analytics).
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinking with a proactive approach to problem-solving.