Digital Marketing Officer

Job Responsibilities:

• Plan and execute digital marketing campaigns, including social media, SEM, display ad campaign, content marketing, KOL marketing, PR etc.
• Work closely with sales team to develop digital marketing programs for effective lead generation and customer relationship management and to track the effectiveness of the programs;
• Work directly with the Director to conceptualize, develop and implement of digital marketing campaigns;
• Assist any ad hoc projects assigned

Job Requirements:

• Degree in Marketing, Communications, Multimedia or related disciplines;
• A minimum of 3-5 years of relevant experience in digital marketing;
• Familiar with various social media, including Facebook, Instagram, YouTube, Twitter, etc.
• Good interpersonal, communications and presentation skills
• Proficiency in MS Office applications and Chinese word processing
• Knowledge in website management, interactive commerce, social media, SEO, brand development and content creation;