Senior Data Analyst / Assistant Data Marketing Manager (subject to experience)

Title: Senior Data Analyst / Assistant Data Marketing Manager (subject to experience)

The Role

This position requires a candidate who has a passion for digital media and Mar-Tech industry. You will be growing quickly, support OMG data team to build and deliver value-adding data solutions.

Responsibilities

• Manage data projects from conceptualization to deployment, including defining project scope and objectives, coordinating cross-functional teams, managing timelines and budgets, and ensuring effective communication of progress and outcomes to all stakeholders.

• Actively contribute to the implementation of Gen AI-powered solutions such as creative analysis, social listening, search ad copy generation, and insight automations.

• Provide Mar-tech consultation for internal team & external clients (i.e. MMP , Google merchant centre setup, Meta AA)

• Identify opportunities to improve data analysis processes, data pipeline efficiency, and new mar-tech innovations

• Facilitate communication between offshore ad operation team and local planning team

• Develop, maintain & enhance data marketing dashboards (i.e data pipeline management, data cleaning & transformation in Big Query)

• Implement ad & analytics tag tracking for different digital platform. (i.e. GA4 setup & event tracking, floodlight implementation)

Key Requirements

• 3+ years’ experience with digital marketing

• Strong client relationship and internal stakeholders management skills

• Experience working with digital marketing data such as Paid SEM/ Social/ Display

• Familiar with digital analytics tools is preferred: Adobe Analytics or Google Analytics, Tag Management

• Strong knowledge on ad trafficking, including 3rd party ad serving, brand safety, website/ app tracking, brand safety and associated technologies.

• Experience with SQL is a plus (Training will be provided for those who are new to SQL)

• Experience using data visualization tools such as Google Looker Studio or Power BI or Tableau.

The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the Group/ Company.