Assistant Digital and e-Commerce Business Development Manager

About us

Yutakana Seikatsu is the 1st brand in Hong Kong integrating high quality health supplements from Japan and promoting mindfulness to everyday life. https://yutakana-seikatsu.com/ We are committed to create the best health care supplements in town backed up by Japan manufacturing quality and standard. This role is developed to support our eCommerce division.

About the role
We are seeking an enthusiastic and driven Executive to join our dynamic Digital & eCommerce team at FSL Group Limited. In this full-time role, you will play a key role in developing and implementing digital marketing strategies, managing eCommerce platforms, and driving online growth for our business.

What you'll be doing

• Assist in the development and execution of comprehensive digital marketing initiatives aimed at enhancing brand visibility, driving online traffic, and supporting the sales revenue growth in alignment with the company's overarching goals

• Support the management and optimization of e-commerce platforms by helping with content updates and system enhancements that contribute to growth in web traffic, conversion rates, and overall revenue generation

• Assist in the management of online sales campaigns across the eCommerce ecosystem, focusing on the customer lifecycle to help drive online sales growth, traffic acquisition, and improvements in customer experience and retention

• Contribute to the analysis of data and performance metrics to help measure effectiveness and inform strategic adjustments. Prepare reports and summaries of data-driven insights to support decision-making and assess business outcomes (ROI/KPI)

• Monitor and evaluate emerging trends in digital marketing and e-commerce. Suggest innovative strategies to enhance user experience, engagement, and overall web performance based on industry best practices

• Support business development efforts in e-commerce across diverse channels, including but not limited to HKTVmall and brand-specific e-commerce platforms, to assist in maximizing market penetration and driving revenue growth

• Collaborate with team members and participate in ongoing training to foster a high-performing work environment. Seek guidance on best practices in digital marketing and e-commerce to enhance skills and contribute to career development within the team

What we're looking for

• Bachelor’s degree in Marketing, Business, eCommerce, or a relevant discipline.

• With minimum 2-5 years of working experience in eCommerce, performance marketing in Health/Beauty industry or related field is preferred

• Candidate with more experience will be considered as Digital and e-Commerce Business Development Manager

• Strong analytical skills and the ability to interpret data and metrics

• Excellent communication and interpersonal skills with good command of written Chinese and English

• Proficiency in digital marketing tools and platforms such as Google Adwords, Looker Studio, Meta Ads Manager, Omnichat and XHS

• Proficiency in Excel manipulations, web analytics, tagging and reporting tools such as Google Analytics, Tableau, is compulsory, with strong understanding of ROI and web conversion metrics