Assistant Manager (Humanitarian Education/ Marketing & Promotion)

Job Purpose: 

This role is to plan and implement marketing strategies to enhance the visibility and support partnership development of Humanitarian Education (HE). S/he supports the Manager to ensure implementation and execution of comprehensive marketing and promotional initiatives that align with HKRC’s vision and mission. S/he develops and carries out external engagement and promotion strategies for HE.

Key Responsibilities: 

• Develop and implement comprehensive marketing campaigns to promote humanitarian education programs through various channels including digital, print, and social media  
• Produce engaging promotional materials such as brochures, social media posts, newsletters, and website updates that effectively communicate humanitarian values   
• Design, coordinate and execute innovative social media strategies to enhance online presence, engage with the community, and raise awareness of humanitarian education initiatives 
• Plan and execute marketing/department events to promote HE and its value such as signature events, workshops and community engagement activities to attract participants and generate interest in humanitarian education 
• Monitor and analyze the effectiveness of marketing initiatives, utilize data to refine strategies and improve outreach efforts 
• Build relationship with external stakeholders e.g. local NGOs, tertiary sectors, corporate, members of the International Red Cross Red Crescent Movement for collaboration, learning and support in Humanitarian Education 
• Work with internal and external stakeholders, including staff, volunteers, vendors and partners, to ensure quality and smooth delivery of marketing initiatives and events
• Support the programme operation 
   

Requirements: 

• Bachelor’s degree preferable in Marketing, Communication, Business Administration, Social Science, Education or related discipline;
• Minimum two-year working experience in Communication, Business Development, Marketing, Education, Non-profit sector, or related aspects. Digital Marketing is highly recommended.  
• Interested in humanitarian work, value education, external engagement and partnership, experiential learning, global citizenship or social development 
• Demonstrate knowledge in digital tools, social media management and multimedia production 
• Proven experience in content development and partnership development 
• Good communication, presentation and account serving skills 
• Innovative thinking, marketing strategy development, event management, flexible personality, analytical thinking
• Able to work independently and under pressure 
• Good command of English and Chinese, both written and oral (including Putonghua)
• Five-day work per week, may need to preform duties on weekends or evenings if required

Contract Period: 2 years (renewable)

Please send application together with full curriculum vitae and expected salary to Head of Human Resources Development, Hong Kong Red Cross Headquarters, 19 Hoi Ting Road, West Kowloon or email to hr@redcross.org.hk.

Review of applications will start from 14 January 2025 and until the post is filled.

Personal data provided by job applicants will be used strictly in accordance with Agency’s data protection policy for recruitment purposes only. Applicants not contacted within 4 weeks may consider their applications unsuccessful and all related information will be kept on our files up to a period of 6 months.