Assistant Manager (Marketing and Communications)

Responsibilities:

• Developing and executing a full spectrum of effective branding campaigns and advertising strategies;
• Overseeing the planning, coordination and execution of Club Membership programme on acquiring members;
• Managing promotions and customer engagement campaigns to build and nurture member relationships;
• Improving brand visibility on social media by creating compelling content to grow the followers base
• Developing media plan and materials as well as managing media liaison and events;
• Conducting research and analysis on latest industry trends for market intelligence;
• Handling ad-hoc projects and administrative duties as required.

Requirements:

• Degree in Marketing / Communications / Journalism / Business Administration or related disciplines;
• Minimum 5 years of solid experience with sound knowledge in marketing and public relations;
• In-depth knowledge of social media marketing and demonstrated knowledge in digital trends;
• Proven experience in loyalty programme would be an advantage;
• Self-motivated and dynamic with good communication and interpersonal skills;
• Strong marketing sense with good aesthetic judgment;
• Proficiency in written and spoken English and Chinese (Mandarin speaking is a must);
• Less experience will be considered as Senior Officer