Associate Director, PR & Communications

About FundPark:

FundPark is a fintech platform specialising in financing solutions for e-Commerce SME businesses. We believe that they are the backbone of the economy as they drive innovation and competition, create jobs, and contribute to economic growth. Unfortunately, traditional financial institutions often fail to serve their unique needs, leaving them without access to the working capital they need to grow and succeed.

At FundPark, we're here to change that. Powered by our proprietary credit model, cutting-edge technology, and real-time data, we provide efficient, effective, and flexible funding solutions specifically designed for e-Commerce SMEs to grow their businesses and take advantage of new opportunities as they arise. Our loan disbursement has already crossed $2 billion, helping over 18,000 e-Commerce SMEs to grow since inception.

About the Role:

We are looking for a skilled and strategic professional to take on the role of Associate Director, PR & Communications. This position is key to managing our public relations, corporate communications, and branding initiatives while working closely with PR agencies to deliver impactful results. The ideal candidate will have substantial experience in developing and executing communication strategies that enhance brand reputation and align with organisational goals.

What you need to do:

The preferred candidate will have proven communications agency experience and a strong track record working with fast-growth financial service, tech or fintech companies. They should be comfortable operating independently with the ability to manage campaigns across international markets including mainland China, demonstrating strategic insight and adaptability.

Strategic Planning

• Monitor industry trends, market developments, and competitor activities to refine strategies.
• Measure and report on the effectiveness of campaigns, recommending improvements as needed.
• Provide strategic communications advice and support to senior leadership.

Public Relations

• Develop and implement PR strategies to strengthen the company’s reputation and visibility.
• Act as the primary spokesperson and liaison for media inquiries, maintaining strong media relationships.
• Oversee the creation of press releases, media kits, and other external communication materials.
• Manage responses to issues and crises, ensuring timely and appropriate communication.

Brand Management

• Drive initiatives to maintain and evolve the company’s brand identity and positioning.
• Work closely with internal teams and the agency partner to ensure branding consistency in campaigns, marketing materials, and content.
• Monitor and evaluate brand performance to inform strategy adjustments.

Corporate Communications

• Design and deliver communication strategies to effectively engage internal and external stakeholders.
• Prepare leadership messaging, reports, and announcements, ensuring alignment with the company’s voice and values.
• Oversee consistent messaging across all communication channels.

Agency Management

• Lead collaborations with partner agency in communications and branding, providing clear guidance and oversight to ensure goals are met.
• Align external efforts with internal campaigns and business objectives.
• Manage budget and develop scopes in collaboration with the partner agency as part of the planning process.
• Evaluate partner agency performance and optimise for maximum value.

What you need to have:

• Bachelor’s degree in communications, Public Relations, Marketing, or a related field. Advanced degrees are a plus.
• At least 12 years of relevant experience in public relations, corporate communications, or branding.
• Public Relations, Marketing or related agency experience particularly working with FinTech and Tech start-ups and scale-ups is preferred.
• Relevant international experience particularly in China and the U.S.
• Trilingual proficiency in English, Cantonese and Mandarin.
• Proven ability to manage PR agencies and collaborate across functions.
• Strong written and verbal communication skills with an eye for detail.
• Experience managing crises and addressing reputational risks.
• Familiarity with digital communication tools, social media trends, and emerging PR practices.
• Exceptional organisational and project management skills.

Why FundPark

• Collaborate with a cohesive group of young entrepreneurs working towards peak performance
• Led and inspired by a team of experienced and visionary industry leaders
• An exclusive opportunity to be our part owner and share in the Company’s growth and success through participating in our Employee Stock Option Plan
• Join us at this exciting scale-up stage for ample development and career growth opportunities