BOUCHERON CRM (Assistant) Manager, Hong Kong & Macau

Summary

Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.

Job Description

Location:

Hong Kong

Position Description:

Reporting to Brand Director, HKMC, you will be responsible for developing and executing the clienteling and CRM strategy for your markets to ensure the highest level of client experience is delivered in order to optimize recruitment and retention of prospects and clients.

Your main missions would be the following:

Manage Instore client animations and VIC Care

•VIC care and events management, coordination, execution, event performance overview and reporting

•Manage VIC gifting requests with Global team and delivery execution in market, ensure adherence to local cultural events, norms and expectations

•Client event-planning and execution both in store and off-site events for new client acquisition, ensuring brand image and guidelines are respected

•Share best practices and learnings with Global team and other markets

•Coordinate with Global team for International VIC events

•Work closely with mall marketing teams for new product launches and events through social media and app promotion

Clientelling Tools local management

•Be responsible for the testing, translation, training, adoption of all Client related tools and usage(data capture tool and clienteling application) in the retail network, give feedback on issues and suggest evolutions/improvements to Global team

•Coordinate with local data privacy officer to be aware of any legal constraints and data privacy/retention laws that need to be applied or modified

Local CRM campaigns

•Initiate, plan and request CRM campaigns for the local markets and follow up on performances, coordinating with Global CRM team

KPIS and analysis

•Set targets and follow PCRM KPIs per boutique (data capture, transformation, retention, upgrade etc), put in place training, reporting and incentives plans to achieve targets.

Who you are:

• Bachelor-degree
• 6-8 years of relevant progressive experience from CRM marketing or CRM agencies, experience in retail& luxury industry is a plus.
• Detail oriented and well organized
• Good English communication skills to get alignment internally and externally.
• Strong responsibility and capability to lead work team to deliver result
• Passionate and willing to work under pressure
• Strong skill of cross team communication & co-work
• Multitasking

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.                                 

Job Type

Regular

Start Date

2024-12-01

Schedule

Full time

Organization

Boucheron Hong Kong