Chubb Life: Assistant Manager, Customer Acquisition & Retention

• Strategy Development and Execution: Design and implement digital marketing and retention strategies across various channels including paid media (social media, programmatic, SEO/SEM, retargeting, affiliates, partnerships) and owned media platforms (social, email, IM). Leverage direct marketing techniques and our extensive database to enhance brand visibility, promote products/services, and drive digital sales, lead generation, plus cross-sell/upsell opportunities.
• Campaign Management: Collaborate with internal stakeholders, external agencies, and production houses to develop tactical campaigns and digital media plans that maximize campaign effectiveness.
• Performance Optimization: Define core metrics and set up reports to optimize the end-to-end performance of campaigns and media spend, ensuring alignment with acquisition targets and budget constraints.
• Analytics and Insights: Utilize site analytics and implement tracking tools/tags to monitor and analyze digital marketing performance, content engagement, and e-commerce funnel activity to gain insights into customer behavior.
• Customer Journey Enhancement: Support the design and refinement of digital customer journeys to enhance customer experience and support digital sales, lead generation, and cross-sell/upsell initiatives, both online and offline.
• Innovation and Trend Analysis: Stay abreast of new technologies and trends, assess customer needs, and leverage insights to improve campaign performance, customer journeys, and experiences, thereby informing product development.

Qualifications

• Degree holder in Marketing or related disciplines.
• 5+ years of experience in digital marketing, digital acquisition, or performance marketing with proven track record; experience in insurance, e-commerce, InsurTech or fintech is a plus.
• Proficiency in data analysis and its application in deriving valuable customer insights.
• Extensive experience in managing digital campaigns and acquisitions, including but not limited to SEO/SEM, performance marketing, social media marketing, content marketing, CRM, and app marketing.
• Proficient in using website analytical tools (e.g., GA 4), Google Ads, Google Tag Manager (GTM), Marketing Automation Platforms such as Adobe Marketing Cloud, Microsoft Dynamics, Salesforce.
• Excellent command of spoken and written Chinese and English.
• Outstanding analytical, decision-making and problem-solving skills.
• Proactive, results-oriented, detail-focused, and capable of thriving in a fast-paced environment.

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