Customer Insights Specialist / Assistant Customer Insights Specialist

Job Scope:

We have an exciting opportunity for a top candidate to join Global Sources as a Customer Insight Specialist.  As part of a robust team, you will play an important role in helping to develop Global Sources’ data management and customer insights strategy.

You will work with various business units to develop policies and procedures for our buyer databases. As well, you will support the Marketing Department in conducting customer insights activities to drive value across our online and offline businesses and to grow our buyer community.

Main Duties & Responsibilities:

• Assist manager to conduct qualitative and quantitative market research projects and provide action customer insight
• Apply data mining and modeling techniques to analyze customer segmentation and customer behavior for buyer community development
• Develop/use data-driven approaches for the purpose of generating business insight, addressing unanswered business issues
• Keep abreast of competitor movement and industry trend
• Develop, implement, and communicate procedures and policies for effective data management
• Monitor database performance and identify problem areas
• Guarantee adherence to legal and company regulations
• Support other ad-hoc marketing project as assigned

Requirements:

• Degree holder in marketing, psychology, statistics, or other related fields
• At least 2-3 years’ experience in marketing, database management or analysis
• Excellent communication and interpersonal skills
• Experience from market research agency will be an advantage
• Excellent marketing sense especially in B2B trading business and customer segmentation
• An analytical mindset with superb communication skills
• A proactive problem solver that able to break down complex problems and communicate in non-technical terms
• Can work with minimal supervision and under pressure
• Good command of English and Chinese (Cantonese and Mandarin)
• Candidates with less experience may be considered as an Assistant Customer Insights Specialist.

Working location:  Wong Chuk Hang, near MTR station.

 

Interested parties please submit resume with current & expected salary by email.
 

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