Digital Marketing Content Development

Responsibilities:

1. Working as part of the company’s marketing team, the candidate will:
2. Partner with internal and external media placement agencies, create & develop engaging content for websites, events/POS displays, social media and other digital advertising channels, including but not limited to
   • Graphic/image creation,
   • Animation production
   • Copywriting for posts, blogs, advertorials in both Chinese and English
   • Be able to actively contribute ideas for strategies & execution based on provided promotion objectives
   • Other duties assigned by supervisors

Requirements :

1. High Diploma and above Marketing/Communications/E-Commerce or related disciplines, with good command of English & Chinese
2. Solid understanding of social media marketing, in particular best practice for content/ad development
3. Demonstrate an ability to develop innovative approach to communications: finding original and interesting ways of "storytelling" that ties together the same set of key messages and big ideas so that they remain interesting and engaging to our target audience
4. Must have proficiency in using creative tools such as Powtoon, Toonly, Adobe Creative Suite (Acrobat Illustrator & Photoshop) Canva and/or Figma. Understanding of AI generative tools for content creation an advantage
5. Some hands-on experience in the following aspects preferred:
   • Search Engine Optimization (SEO)
   • Search Engine Marketing (SEM)
   • Google Analytics
   • WordPress website and content management tools
6. Acute attention to details, excellent analytical skills and able to work independently to meet provided deadlines
7. Ability to work collaboratively with multi-disciplinary teams on multiple projects