Digital Marketing Executive

Job Title: Digital Marketing Executive

Location:Tsim Sha Tsui

Job Type: Full-Time

Job Overview: We are seeking a highly skilled and experienced Digital Marketing Expert to manage and enhance the digital marketing initiatives for our companies, which are trading in luxury watches and precious jewelry and gemstones. The ideal candidate will possess a profound knowledge of digital marketing strategies, particularly in content creation, social media management and digital advertising. This role requires a forward-thinking individual who can lead our digital marketing targets and effectively collaborate with outsourced freelancers.

Key Responsibilities:

Digital Strategy Development:

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive user engagement across all digital platforms.

Social Media Management:

• Oversee and manage digital marketing efforts on platforms including Instagram, Facebook, and WhatsApp.
• Create content calendars, schedule posts, and engage with followers to foster community interaction.

Google Ads Management:

• Create, manage, and optimize Google Ads campaigns to increase reach and drive conversions.
• Analyze campaign performance, providing insights and recommendations for improvements.

Content Creation Oversight:

• Collaborate with and supervise freelancers for content creation across various formats (blogs, videos, graphics).
• Ensure all content aligns with brand guidelines and marketing objectives.

Performance Analysis:

• Monitor and analyze key metrics and analytics to measure campaign success and inform future strategies.
• Prepare regular reports on digital marketing performance for stakeholders.

SEO and Website Management:

• Implement SEO best practices to enhance website visibility and improve organic search rankings.
• Supervise website updates and maintenance to ensure a user-friendly experience.

Budget Management:

Manage the digital marketing budget, ensuring effective allocation of resources across various campaigns.

Stay Updated on Trends:

Keep up-to-date with the latest digital marketing trends, tools, and best practices, integrating innovative ideas into marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience in digital marketing, with a strong portfolio of successful projects.
• Proficiency in social media platforms and digital marketing tools like Google Ads, Facebook Ads, and analytics software.
• Strong understanding of content creation processes and SEO strategies.
• Excellent communication, leadership, and organizational skills.
• Ability to work collaboratively with freelancers and manage multiple projects simultaneously.

Benefits:

• Familial office environment; work in a supportive atmosphere characteristic of a family business.
• Comprehensive medical insurance
• Long-term position with opportunities for growth and career advancement within the company.

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience to rk@grandhorology.com with the subject line “Digital Marketing Executive - [Your Name].”